vitadefence.com ranks for 100 organic keywords. They sit between position 13 and position 106. Roughly 51 visits a month arrive from search. Meanwhile 31,200 monthly searches sit on phrases measured winnable for this site.
The crawl read 446 pages against the 410 addresses the sitemap listed when the crawl ran: 412 answered normally, 0 were missing, 32 redirect permanently and 2 redirect temporarily.
These are the best positions the site currently holds. Position 13 means roughly page 2. In practice customers rarely look past page one.
| Keyword | Your position | Monthly searches |
|---|---|---|
| msm vs collagen | 13 | 50 |
| l arginine maca | 21 | 40 |
| arginine maca | 25 | 40 |
| pea protein vs rice protein | 28 | 90 |
| rice protein vs pea protein | 30 | 90 |
| rice vs pea protein | 30 | 90 |
The closest door to page one is “msm vs collagen” at position 13 with 50 monthly searches — 3 places from page one. Every position gained there is measured, not guessed — re-run this audit after the fixes and watch that number move.
The websites the assistants quote as sources in this space, with the mentions and AI search volume behind each one. This is what being the answer looks like.
| Cited site | Mentions | AI search volume |
|---|---|---|
| www.myprotein.com | 1 | 260 |
| www.ebay.co.uk | 1 | 260 |
| www.bulk.com | 1 | 260 |
| www.amazon.co.uk | 1 | 260 |
| vitadefence.com | 1 | 260 |
| vilgain.com | 1 | 260 |
| vilgain.co.uk | 1 | 260 |
| peaksupps.co.uk | 1 | 260 |
| www.sciencedirect.com | 1 | 15 |
| anecdotal.health | 1 | 15 |
These are 4 real questions people put to AI assistants in this market, taken from measured AI-search data — not invented. We asked the AI model each one, live, with web search on, and read the answer. Your site was named in 0 of these 4 live answers — the live measure, not the mention index. The full answers, word for word, are in the attached spreadsheet ai-questions.csv.
| The question people ask | Asked/mo | You named? | Who the AI pointed to |
|---|---|---|---|
| protein powders with stevia | 260 | no | us.vilgain.com, ypc.co.uk, usafitness.es |
| what is better, msm or collagen? | 15 | no | whowhatwear.com, scienceinsights.org, sciencedirect.com |
| what are the benefits of vitality capsules? | 4 | no | tower-health.co.uk, houseofskincare.co.uk, vgrowhealth.com |
| what is the best dupe for grand soir? | 4 | no | primor.eu, scentfile.com, opulent-perfumes.ae |
Every answer above was generated at the time of this audit with live web access — it is what a customer asking the AI today actually hears. The sites in the last column are the ones the AI cited instead of, or alongside, you.
The sites Google actually ranks for the searches this site competes on, with the searches they share and the traffic those positions earn them. These are not necessarily rivals in business — forums, marketplaces and magazines appear here because they hold the page-one spots for the searches your customers type. Nobody here is talking about you; they are simply standing where you want to stand, and every position they hold is one a customer finds before yours.
| Competitor | Avg. position | Shared searches | Est. monthly visits |
|---|---|---|---|
| boots.com | 5.4 | 10 | 2,172 |
| nih.gov | 3.7 | 9 | 3,252 |
| webmd.com | 8.8 | 13 | 755 |
| healthline.com | 9.6 | 13 | 1,177 |
| hollandandbarrett.com | 11.3 | 11 | 794 |
| amazon.co.uk | 12.8 | 13 | 1,683 |
| vilgain.co.uk | 13.3 | 10 | 525 |
| weightworld.uk | 13.8 | 12 | 689 |
| peaksupps.co.uk | 8.7 | 7 | 359 |
| naturya.com | 6.2 | 6 | 489 |
| everydayhealth.com | 18.4 | 8 | 184 |
| youtube.com | 15.9 | 18 | 394 |
| clevelandclinic.org | 16.7 | 9 | 537 |
| bulk.com | 13.3 | 6 | 220 |
| wikipedia.org | 13.7 | 6 | 165 |
| health.com | 20.6 | 7 | 87 |
| facebook.com | 40.8 | 18 | 174 |
| instagram.com | 39.5 | 13 | 93 |
| iherb.com | 40.7 | 15 | 48 |
| vitadefence.com | 57.7 | 15 | 45 |
Three counts, three sources: the link index counts 36 backlinks from 33 referring domains for this site; 35 of those links came back with a source we could name (your backlinks file); the 31 strongest are below, ordered by the linking domain's authority. A high spam score is the poison; lost or broken ones leak trust.
| From | Points at | Authority | Spam score | Notes |
|---|---|---|---|---|
| www.scamadviser.com | /?utm_medium=Scamadviser.com&utm_campaign=Scamadviser.com | 80 | 25 | nofollow |
| drjack.world | / | 58 | 50 | nofollow |
| bye.fyi | / | 48 | 50 | nofollow |
| quero.party | / | 45 | 50 | nofollow |
| urls-shortener.eu | / | 45 | 50 | nofollow |
| anchorurl.cloud | / | 44 | 50 | nofollow |
| buzzshrink.website | / | 42 | 50 | nofollow |
| shortenurls.eu | / | 42 | 50 | nofollow |
| screenshots.wiki | / | 41 | 50 | nofollow |
| sites.jake.eu | / | 40 | 50 | nofollow |
| sergechel.info | / | 37 | 60 | |
| theforbestimes.com | / | 33 | 60 | |
| ready.pro | / | 32 | 50 | nofollow |
| betulcrime.com | / | 31 | 60 | |
| globalecommerce.org | / | 30 | 60 | |
| www.way2check.cv | / | 29 | 60 | |
| www.alljobs.info | / | 28 | 50 | |
| australianwebdirectory.shop | / | 24 | 70 | |
| getwebsiteworth.com | / | 22 | 50 | |
| quotesblom.com | / | 20 | 60 | |
| www.betwinnermirror.com | / | 20 | 70 | |
| theelevatedremedies.com | /blog/adaptogen-history-lazarev-1947 | 20 | 0 | nofollow |
| booksreadr.org | / | 18 | 60 | |
| www.musweb.org | / | 17 | 60 | |
| www.simplewebdirectory.com | / | 13 | 60 | |
| www.read.org.in | / | 12 | 60 | |
| australianwebdirectory.pro | / | 12 | 70 | |
| ggmap.us.com | / | 8 | 60 | |
| uncledspizza.com | / | 3 | 60 | |
| homesforsaleoldgreenwichct.com | / | 3 | 70 | |
| fashionclothingnews.com | / | 0 | 70 |
Read from the live results page for each search: whether Google shows an AI answer above everything, and who holds the first organic spot.
| Search | AI answer shown | First organic result |
|---|---|---|
| what does ashwagandha do | yes | ods.od.nih.gov |
| multi collagen | yes | www.amazon.co.uk |
| multivitamins gummies | yes | www.myvitamins.com |
| antarctic krill oil | yes | www.amazon.co.uk |
| how to use psyllium husk | yes | www.hollandandbarrett.com |
Every one of the 446 crawled pages was checked. 9 individual faults were recorded, each with its fix in the appendix.
7 of the 9 faults are the same repeating pattern — Slow server response. That is not 7 separate problems; it is one habit in the template. Correct the pattern once and most of this table disappears in a single change.
| Fault | Severity | Pages affected |
|---|---|---|
| Redirect chain redirect-chain | warning | 1 |
| Thin content thin-content | warning | 1 |
| Slow server response slow-response | info | 7 |
No broken internal links and no dead URLs were found on the crawl.
No two pages share a title on this crawl.
Your product pages are named after your internal product names. Customers do not search for those names, so the page and the search never meet. Each row below pairs one of your pages with a phrase people really type, matched on the words they share. It costs nothing but copy to fix.
| Your page is called | Customers actually search | Monthly searches | Difficulty |
|---|---|---|---|
| Hemp Protein Powder — Plant Protein vs Whey | Vitadefence /products/hemp-protein-multi | pea protein vs whey | 6,600 | 7 |
| /products/hemp-protein-multi-complete-plant-based-superfood-powder /products/hemp-protein-multi-complete-plant-based-superfood-powder | whey or pea protein | 6,600 | 14 |
| Pea Protein vs Whey — Pea Protein Multi UK | Vitadefence /products/pea-protein-multi | whey vs pea protein | 1,900 | 20 |
| Rice Protein Powder — Plant vs Whey Protein | Vitadefence /products/rice-protein-multi | difference between whey and pea protein | 480 | 9 |
| Whey Protein Multi — Whey or Pea Protein? | Vitadefence /products/whey-protein-multi | is whey or pea protein better | 480 | 7 |
| Spirulina vs Chlorophyll — Spirulina Capsules UK /products/spirulina | spirulina vs chlorophyll | 390 | 9 |
| Cranberry vs D-Mannose — Cranberry Multi | Vitadefence /products/cranberry-multi | cranberry vs d mannose | 260 | 0 |
| /products/cranberry-multi-d-mannose-zinc-90-vegan-capsules-vitadefence /products/cranberry-multi-d-mannose-zinc-90-vegan-capsules-vitadefence | cranberry vs d-mannose | 260 | 0 |
| /products/dandelion-multi-vitamin-b6-magnesium-supplement-90-capsules-vitadefence /products/dandelion-multi-vitamin-b6-magnesium-supplement-90-capsules-vitadefence | urologist recommended cranberry supplement | 210 | 0 |
| Whey Protein Multi Vanilla · Vitadefence UK /products/whey-protein-multi-2 | difference between whey protein and pea protein | 170 | 9 |
| L-Glutamine Powder · Vitadefence UK /products/l-glutamine-powder | spirulina pill vs powder | 140 | 10 |
| MSM + Vitamin C | Plant-Based Supplement · Vitadefence UK /products/msm-vitamin-c | glucosamine sulfate vs msm | 140 | 40 |
Matched on the words the page address and the phrase have in common. Volume and difficulty are the figures returned for those phrases, not estimates.
143 keywords were measured for this site. 4 pass the tests: real search volume (at least 1,300 a month in this set) at a difficulty the site can reach (13 or under here). Together they represent 31,200 searches every month. Each row names the page to make.
| Keyword | Monthly searches | Difficulty | Ad cost per click | The page to make |
|---|---|---|---|---|
| pea protein powder | 18,100 | 13 | $1.39 | a buying guide for “pea protein powder”, linked from the matching product |
| whey protein costco | 9,900 | 0 | $0.26 | a buying guide for “whey protein costco”, linked from the matching product |
| whey protein walmart | 1,900 | 0 | $0.11 | a buying guide for “whey protein walmart”, linked from the matching product |
| whey protein gold standard | 1,300 | 8 | $0.75 | a buying guide for “whey protein gold standard”, linked from the matching product |
4 of 4 shown, ordered by search volume. The full set is supplied as a spreadsheet. "Ad cost per click" is what an advertiser currently pays for one visit on that phrase.
Nothing needed rewriting on this measurement. Every live, indexable page we read already carried a meta description that fits inside the 155-character snippet Google shows, so there was nothing to trim. That is a clean result rather than a missing one, and the section stays here so you can see it was checked.
Search is no longer only a list of ten blue links. People ask an assistant, and the assistant answers with a handful of businesses and a handful of sources. This section is that answer, measured — not guessed.
These numbers move. Unlike a page count, what an assistant names changes week to week as it re-reads the web. A different number next month is the measurement working, not the measurement being wrong. That is exactly why we take it again at your re-check.
The assistants returned no combined total for this market yet.
The assistants' own tally for this site came back empty on this run. The count in section 1 is a different measure - the assistants' own mention index - and the live answers there are the ones we asked for and read.
We asked, and in this market the assistants named nobody consistently enough to report. That is the honest answer, and it means the space is open.
No site was cited often enough to name. Nobody owns this answer yet.
No page was quoted often enough to name. Nothing to copy yet — and nothing standing in your way either.
The assistants did not settle on a category for this market.
No individual mention came back for this market, so there is nothing to show you underneath the counts.
There is no history for this market before today, so this report is the baseline itself.
This is the first time we have measured it, so there is nothing to compare against yet. Your re-check in thirty days is the comparison.
One honest limit: the assistants' mention counts are available for the United States and English only. Outside that, the figures above are the Google assistant's half of the picture.
| Step | What was done |
|---|---|
| Crawl | Full site crawl on the audit engine's own crawler: 446 pages read, 410 listed in the sitemap. |
| Faults | 9 rows, pulled per fault type so nothing was truncated. |
| Rankings | 100 ranked keywords with live positions, measured, not estimated. |
| Keywords | 143 keyword rows measured for this site; 4 pass the winnable tests. |
| Rewrites | 0 descriptions regenerated from each page's own text, 0 over the 155-character limit after rewriting. |
| Coverage | The full audit: every measurement tool on our engine ran against this site. The only checks not included are the two that need the site owner's own Google Search Console sign-in, which no outside audit can reach. |
Report generated 31 August 2026. Crawl reference 20260831-115419-15c4ba.
Each fault the whole-site crawl found, with the exact fix. The fault is shown in red, the fix in green — apply the green.
| Page | The fault | The fix |
|---|---|---|
| /account | warning Redirect chain | Point the first URL (and any internal links) directly at the final destination so there is at most one redirect. |
| Page | The fault | The fix |
|---|---|---|
| /terms | info Slow server response | Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it. |
| /products/acai-berry-multi | info Slow server response | Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it. |
| /products/bilberry-multi | info Slow server response | Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it. |
| /blog/best-moringa-powder-guide | info Slow server response | Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it. |
| /blog/probiotics-explained-how-gut-bacteria-influence-your-entire-body | info Slow server response | Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it. |
| /blog/why-choose-vitadefence-psyllium-husk-multi-with-high-fibre-botanicals | info Slow server response | Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it. |
| /blog/why-choose-vitadefence-rhubarb-multi-with-burdock-and-clove | info Slow server response | Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it. |
| Page | The fault | The fix |
|---|---|---|
| /daily | warning Thin content | Either expand the page with genuinely useful content, noindex it, or consolidate it into a stronger page. If the content exists but is rendered by JavaScript, ensure it is server-rendered or pre-rendered. |
Every figure in this report was bought fresh for this run on 31 August 2026. Nothing was reused from an earlier audit, nothing was estimated by hand, and where a measurement could not be taken the section that needed it says so in plain words.
Everything measured in this report comes down to the steps below. They are in priority order, and each one is already sized from your own data. Work through them from the top.
You do not need any of this vocabulary to follow the plan above. But if a word in this report made you frown, here is what it means, in plain English.
| The word | What it actually means |
|---|---|
| Backlink | another website putting a link to yours on one of its pages. Search engines read each one as a small vote of confidence — links from real, respected sites help you; links from spammy sites can hurt you. |
| Meta description | the short sentence under your name in a search result. It does not change your position, but it is your shop window — a clear one gets more of the people who SEE you to actually CLICK you. |
| Title tag | the blue headline line of your search result, and the words on the browser tab. Search engines weigh it heavily when deciding what your page is about. |
| Keyword | any phrase people type — or say — when they search. “emergency plumber newark” is a keyword. This report measures the ones your site already appears for, and the ones within reach. |
| Search volume | how many times a month people search that exact phrase. High volume = a busy street; zero volume = a street nobody walks down. |
| Keyword difficulty | a 0–100 score of how hard it is to reach the first page for that phrase, based on who already holds it. Low numbers are winnable fights. |
| Ranking / position | where your page sits in the results list for a search. Position 1 is the top of page one; position 11 is usually page two, where very few people ever look. |
| AI mentions / citations | when an AI assistant (ChatGPT, or the AI answer box at the top of Google) names or quotes a website in its answer. More people ask AI instead of searching every month — being the site the AI cites is the new page one. |
| AI search volume | how many times a month people put a question to AI assistants rather than typing it into a search box — measured per question. |
| Broken internal link | a link on your own site that points to a page that no longer answers. Visitors hit a dead end; search engines waste their visit on it. |
| 404 | the error code a server sends when a page does not exist. A visitor sees a “page not found” screen — and usually leaves. |
| Redirect | an automatic forward from an old address to a new one. Sensible when a page moves; a problem when they chain or point at dead ends. |
| Sitemap | a file on your site that lists every page you want search engines to know about — the map you hand the crawler at the door. |
| Crawl / crawler | the automatic visit a search engine pays your site, following every link and reading every page. What it cannot reach, it cannot rank. |
| Indexable | whether a page is allowed into the search engine's library at all. A page blocked from the index can never appear in results, however good it is. |
| Canonical | a tag that tells search engines which address is the “real” copy of a page, so two versions of the same content do not compete with each other. |
| Alt text | the written description attached to an image. Screen readers speak it, and search engines read it — an image without it is invisible to both. |
| Page speed (LCP) | how long the main part of your page takes to appear. Google measures it as LCP — “largest contentful paint” — and slow pages lose both visitors and positions. |