08. The Local Findability Sheet
What this run holds
- Google Business Profile: not part of this audit - if you have one, work down the checklist below against it
- Name, address and phone: not part of this audit - write your one canonical name, address and phone here, exactly as they should appear everywhere
The checklist
Google Business Profile
- Primary category = the most specific match
- Business name matches the legal name, no keyword stuffing
- Phone is local and matches every directory
- Reviews 50 or more, rating 4.5 or more, every review answered
- Photos: logo 400px+, cover 1024x576+, ten more, refreshed monthly
NAP consistency (priority directories, fix in tier order)
| Tier | Directory | Status |
|---|---|---|
| 1 | Google Business Profile | to check |
| 1 | Apple Maps | to check |
| 1 | Bing Places | to check |
| 2 | The review and trade directories of your own country (UK: Yell, Thomson Local; US: Yelp, BBB, Angi) | to check |
| 3 | Facebook / Nextdoor | to check |
Schema verdict
- An online-only store: LocalBusiness schema does NOT apply — Organization (see the schema piece) is the correct entity block. Applying LocalBusiness to a shop with no walk-in location is schema misuse.
- A service-area business: LocalBusiness/HomeAndConstructionBusiness + Service + FAQPage per location page.
Honest scope
Best fit for local/service customers. For a pure-online shop this sheet is a small add-on; for a plumber/HVAC/clinic it is a full sheet (GBP audit + directory table + review-response pack).