12. The Site Structure Plan

The Site Structure Plan

Hub pages (each backed by 2+ winnable keywords from this run’s data)

/pea-protein/    <- HUB (pea protein powder 18100/mo KD13 · pea protein vs whey 6600/mo KD7)
  /pea-protein/vs-whey
  /pea-protein/powder
/whey/    <- HUB (whey protein costco 9900/mo KD0 · whey or pea protein 6600/mo KD14 · whey protein walmart 1900/mo KD0 · whey protein gold standard 1300/mo KD8)
  /whey/or-pea-protein
  /whey/protein-costco
  /whey/protein-walmart
  /whey/protein-gold-standard

Standalone winnable pages: pea vs whey protein

The structure rules applied

Flat beats deep: no /blog/category/post nesting unless the category itself should rank
Every spoke links UP to its hub with a descriptive anchor; hubs link across, spokes never orphan
URL construction: hyphens, short, human-readable, no dynamic ids

Structure faults from this run’s own fix plan

https://vitadefence.com/account sits behind a redirect chain — point internal links straight at the final URL
https://vitadefence.com/daily is THIN — consolidate it INTO a hub rather than leaving an orphan