12. The Paid-Search Starter

The paid-search starter sheet - auditlodge.com

There is no paid-search starter for this site yet, and the reason is itself the finding: no keyword with buying intent and a measured cost-per-click came back for this domain.

Paid search needs terms that carry a price. None were measurable here, so any budget set today would be set on a guess. Earn the measurement first - once the site ranks for something, the terms arrive with real costs beside them and this sheet fills itself on the next run.