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13. The Test Plan

The Test Plan

The test plan built from your own measured faults - auditlodge.com

Each test below follows the one-variable rule: apply ONE fix, measure, then the next. The observation column is measured data from your audit, not opinion.

Test 1 - https://auditlodge.com/static/index-shop-20260828-packs.html (and 37 more pages with the same fault)

  • Because the audit measured: Broken internal link
  • we believe this change: Update the link to point at the correct live URL, or remove it. If the target was moved, prefer linking directly to the new URL rather than relying on a redirect.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 2 - https://auditlodge.com/r/5qBnowMcFOaNQii9UffgCZ2-/report-v2.pdf (and 26 more pages with the same fault)

  • Because the audit measured: Page returns an error (4xx)
  • we believe this change: If the page should exist, restore it. If it is intentionally gone, remove it from the sitemap and internal links, and consider a 301 redirect to the closest live page.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 3 - https://auditlodge.com/result

  • Because the audit measured: Missing H1 heading
  • we believe this change: Add a single H1 that states the page’s main topic, consistent with the title tag.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 4 - https://auditlodge.com/learn/print.html

  • Because the audit measured: Multiple H1 headings
  • we believe this change: Keep one H1 for the page’s main heading and demote the others to H2/H3 (or unstyled elements for non-headings like logos).
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 5 - https://auditlodge.com/result (and 2 more pages with the same fault)

  • Because the audit measured: Orphan page
  • we believe this change: Link to this page from relevant pages (navigation, related content, hub pages), or remove it from the sitemap if it shouldn’t be indexed.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 6 - https://auditlodge.com/static/terms.html (and 3 more pages with the same fault)

  • Because the audit measured: Canonicalized to another URL
  • we believe this change: If this page should rank on its own, set its canonical to itself. Otherwise no action is needed.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 7 - https://auditlodge.com/result (and 2 more pages with the same fault)

  • Because the audit measured: Meta description too long
  • we believe this change: Trim the description to roughly 70–160 characters while keeping the core message and call to action.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 8 - https://auditlodge.com/learn/how-search-reads-your-site.html

  • Because the audit measured: Meta description too short
  • we believe this change: Expand the description to roughly 70–160 characters that summarize the page and give a reason to click.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 9 - https://auditlodge.com/results (and 1 more pages with the same fault)

  • Because the audit measured: Page is noindex
  • we believe this change: If this page should rank, remove the noindex directive. If it’s intentional (admin, thank-you, filter pages), no action is needed.
  • will cause: an improvement in the page’s own main number - pick it from your analytics
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

Test 10 - https://auditlodge.com/result

  • Because the audit measured: Slow server response
  • we believe this change: Investigate server/database time and caching for this route; serving cached or statically generated HTML usually fixes it.
  • will cause: server response time, then checkout completion
  • for: visitors landing on this page
  • Baseline and sample size: read both off your analytics before you start, and decide the sample size first - no peeking.

71 further faults sit in your fix plan beyond these 10 - work the plan in its own order; this sheet holds the first tests, one variable at a time.