THIS IS WHAT YOU GET — EVERY SECTION EXPLAINED

This is what you get — all 24 sections explained.

What each section is, and what it tells you — every one measured from vitadefence.com, our own site, through the same till as everyone else, on the day of its audit. Yours arrives the same shape, about your pages. The four documents — the report, the book, the course and the working sheets — are on this page too, each under its own cover; the files are at its foot.

THE REPORT AND ITS COMPANIONS · THE WORKING SHEETS · THE PASTE-READY FILES

THE REPORT

The report — every fault, and the fix beside it

The audit itself: every fault the crawl recorded, with the exact fix written out beside it.

Your own homepage photograph on the cover. Attached to your delivery email and kept at your permanent link.

Open the report — PDF, 1.3 MB  read it in your browser →

The report — every fault, and the fix beside it
The book — everything, as one PDF
THE WHOLE PACK AS ONE BOOK

The book — everything, as one PDF

The report, your to-do list and all 24 sections with their covers, in one document with a real index.

Attached to your delivery email and kept at your permanent link. Open it on any device; print it if you like.

Open the book — PDF, 3.3 MB  chapter by chapter →

THE COURSE

The course — built from your own audit

The chapters built from your own audit — your numbers in every one.

Its own PDF, and the same course chapter by chapter at your permanent link.

Open the course — PDF, 383 KB  open it in your browser →

The course — built from your own audit
The working sheets — the files to work from
THE WORKING SHEETS

The working sheets — the files to work from

Your keywords, your fix plan and your backlinks — to work from.

One PDF, each sheet under its own cover, opened with your site’s own photograph.

Open the working sheets — PDF, 728 KB

ALL FOUR IN ONE PLACE

Your download page

The 4 documents above, each under its own cover, on one page at your permanent link — no login, no expiry.

Open your download page →

THE REPORT AND ITS COMPANIONS

The Report

The full report in the house skeleton, opened with your own homepage photograph. Every figure measured on the live site.

Read the verdict first, then the one thing to do; every later part of this book hangs off it.

Open the report (PDF)  read it in your browser →

The Report cover
The Keyword Sheet cover
THE REPORT AND ITS COMPANIONS

The Keyword Sheet

Real search terms for your market — volume, difficulty, cost-per-click and intent on every row. A spreadsheet you keep.

Sort by difficulty, take the easy ones first; each row is a page or a paragraph you could own.

THE REPORT AND ITS COMPANIONS

The Fix Plan

Every fault the crawl recorded with the exact fix beside it, in working order. Copy-paste ready.

This is the to-do list of Part 2; work down it and tick the rows off.

The Fix Plan cover
The Backlinks Sheet cover
THE REPORT AND ITS COMPANIONS

The Backlinks Sheet

Who links to your site — every linking domain named with its spam score, not a number you have to trust.

Disown the named junk, keep the good, and ask the strong ones for more.

THE REPORT AND ITS COMPANIONS

The AI Visibility Report

How the site reads to the answer engines and abroad — the language block, the crawlers, the machine-readable gaps.

The second report: the fixes here make you quotable, not just findable.

The AI Visibility Report cover
The Course cover
THE REPORT AND ITS COMPANIONS

The Course

A course built from your own audit — your homepage on the cover, your numbers in every chapter.

Ten short chapters that teach you your own report, so the next audit needs no explaining.

Open the course →

THE WORKING SHEETS

Does AI Recommend You?

The questions your customers put to the AI assistants, asked live: whether you were named, and the exact rivals it sent them to instead.

If a rival is named and you are not, that rival is in the teardown and the fix plan.

Open the AI visibility report (PDF)

Does AI Recommend You? cover
THE WORKING SHEETS

The Ready-to-Paste Schema

The FAQ questions people really put to the AI assistants about your market, laid out as a template for your FAQ block; the Organization and WebSite blocks are in the structured-data pack.

Write each answer from your own page, then the block goes live in the head and the answer engines read your answers, not a guess.

The Ready-to-Paste Schema cover
The Rival Teardown cover
THE WORKING SHEETS

The Rival Teardown

The sites the AI recommended instead of you, the 12-dimension scorecard, and the alternatives page to publish first.

Score each rival on the twelve dimensions, then publish the alternatives page before anything else.

The Site Structure Plan cover
THE WORKING SHEETS

The Site Structure Plan

The hub pages your winnable keywords justify, the spokes under each, and the structure faults from the fix plan.

Build the hubs, hang the spokes under them; the structure faults tell you what to move.

THE WORKING SHEETS

The Page Plan

Every winnable keyword as a named page under its hub, with the searches a month and the difficulty beside it.

One page per keyword, written in the order of searches a month.

The Page Plan cover
The Paid-Search Starter cover
THE WORKING SHEETS

The Paid-Search Starter

Buying-intent keywords with a measured cost per click, the platform, and the account skeleton.

Start with the buying terms; the cost per click beside each tells you what a visit will cost.

THE WORKING SHEETS

The Test Plan

One test per measured fault, one variable each: because the audit measured this, this fix should move that.

Run one test at a time; each names what to measure so you know whether the fix worked.

The Test Plan cover
Marketing Ideas Your Numbers Support cover
THE WORKING SHEETS

Marketing Ideas Your Numbers Support

Marketing ideas chosen because your own measured numbers support them, each with the data line that backs it.

Nothing generic: every idea carries the number that justifies it.

THE PASTE-READY FILES

The Hreflang Block

The language and region tags for your pages, ready to paste into the head.

Paste into the head of every language version; search engines then serve the right one to each visitor.

The Hreflang Block cover
The Preferred-Source Button cover
THE PASTE-READY FILES

The Preferred-Source Button

The two lines that let a reader add your site as a preferred source in Google, and the plain link without the script.

Add the two lines; readers can then make you a preferred source with one click.

THE PASTE-READY FILES

Can the Answer Engines Read You

Whether every crawler that decides if an AI can quote you can reach the site, and what this run found.

Any crawler marked blocked is an assistant that cannot quote you; open it in robots.txt.

Can the Answer Engines Read You cover
The llms.txt File cover
THE PASTE-READY FILES

The llms.txt File

The plain-text summary the answer engines read, a Markdown copy of your pages beside it, and the link header that points to them.

Save it at the root; the answer engines then get a clean summary of your site to read.

THE PASTE-READY FILES

The Structured Data

The Organization and WebSite blocks built from your own site: name, url, logo, profiles, contact point; a LocalBusiness block only when your site states a postal address.

Paste the blocks into the head; machines then know your name, logo, contact and profiles.

The Structured Data cover
The Quotability Sheet cover
THE PASTE-READY FILES

The Quotability Sheet

Page by page, how many paragraphs an answer engine can lift and quote whole, and how many open with a word that breaks the quote.

Rewrite the openings that break a quote; more paragraphs an engine can lift whole.

THE PASTE-READY FILES

The Discovery Map

The sitemap.xml to save at the root, every URL the crawl found, and the HTML version to link from the footer.

Save the sitemap at the root and link the HTML version from the footer.

The Discovery Map cover
The Trust Signals cover
THE PASTE-READY FILES

The Trust Signals

Which trust signals your pages do and do not carry, each with the tag it was read from.

Add the signals your pages lack; each row names the tag to add.

THE PASTE-READY FILES

Which AI Engines Can Reach You

Every AI engine checked against the site, with the ones not checked named openly, and what this run found.

Any engine marked unreachable cannot cite you; the robots fix opens it.

Which AI Engines Can Reach You cover
The Extra Machine-Readable Blocks cover
THE PASTE-READY FILES

The Extra Machine-Readable Blocks

The extra machine-readable blocks a page qualifies for as an article, a product or an application.

Paste the block that fits the page type; articles and products then qualify for rich results.

Your files

Everything from your audit, to keep.

The permanent link never expires. Open these whenever you like.

Your four downloads — the report, the book, the course and the working sheets, each with its cover

The report (PDF) · The whole pack as one book (PDF) · The course (PDF) · The working sheets (PDF) · The report in your browser · Your copy-paste fixes · The book, chapter by chapter · keywords.csv · fix-plan.csv · backlinks.csv · one-sheet.md · SKILL.md