YOUR PACK — EVERY PIECE, ONE BY ONE
What each piece is, and what it tells you — every one measured from vitadefence.com on the day of your audit. Your four downloads — the report, the whole pack as one book, the course and the working sheets — and your files are at the foot of this page.
THE REPORT AND ITS COMPANIONS · THE WORKING SHEETS · THE PASTE-READY FILES · AI VISIBILITY & APP STORES · BACKLINKS · BUSINESS LISTINGS & CONTENT · SEARCH INTELLIGENCE · DOMAIN & KEYWORD DATA · SHOPPING, ON-PAGE & GOOGLE RESULTS
The full report in the house skeleton, opened with your own homepage photograph. Every figure measured on the live site.
Read the verdict first, then the one thing to do; every later part of this book hangs off it.
Real search terms for your market — volume, difficulty, cost-per-click and intent on every row. A spreadsheet you keep.
Sort by difficulty, take the easy ones first; each row is a page or a paragraph you could own.
Every fault the crawl recorded with the exact fix beside it, in working order. Copy-paste ready.
This is the to-do list of Part 2; work down it and tick the rows off.
Who links to your site — the spam named link by link, not just counted.
Disown the named junk, keep the good, and ask the strong ones for more.
Real questions people put to the AI assistants about your market, asked live — whether you were named, and who was named instead.
Every answer that names a rival and not you is a page you have not written yet.
How the site reads to the answer engines and abroad — the language block, the crawlers, the machine-readable gaps.
The second report: the fixes here make you quotable, not just findable.
A course built from your own audit — your homepage on the cover, your numbers in every chapter.
Ten short chapters that teach you your own report, so the next audit needs no explaining.
The questions your customers put to the AI assistants, asked live: whether you were named, and the exact rivals it sent them to instead.
If a rival is named and you are not, that rival is in the teardown and the fix plan.
The Map-Pack checklist and the directory table in tier order, filled from this run.
Work down the checklist; every tick is one more place a customer can find you.
The FAQ questions people really put to the AI assistants about your market, laid out as a template for your FAQ block; the Organization and WebSite blocks are in the structured-data pack.
Write each answer from your own page, then the block goes live in the head and the answer engines read your answers, not a guess.
The sites the AI recommended instead of you, the 12-dimension scorecard, and the alternatives page to publish first.
Score each rival on the twelve dimensions, then publish the alternatives page before anything else.
Every friction row from your own crawl: page, issue, impact, fix, priority, then the 7-dimension page review.
Fix the highest-priority rows first; each one is a customer who did not get through.
The hub pages your winnable keywords justify, the spokes under each, and the structure faults from the fix plan.
Build the hubs, hang the spokes under them; the structure faults tell you what to move.
Every winnable keyword as a named page under its hub, with the searches a month and the difficulty beside it.
One page per keyword, written in the order of searches a month.
Buying-intent keywords with a measured cost per click, the platform, and the account skeleton.
Start with the buying terms; the cost per click beside each tells you what a visit will cost.
One test per measured fault, one variable each: because the audit measured this, this fix should move that.
Run one test at a time; each names what to measure so you know whether the fix worked.
From a 139-idea library, only the ideas this run's measured data justifies, each with the data line that backs it.
Nothing generic: every idea carries the number that justifies it.
The language and region tags for your pages, ready to paste into the head.
Paste into the head of every language version; search engines then serve the right one to each visitor.
The two lines that let a reader add your site as a preferred source in Google, and the plain link without the script.
Add the two lines; readers can then make you a preferred source with one click.
Whether every crawler that decides if an AI can quote you can reach the site, and what this run found.
Any crawler marked blocked is an assistant that cannot quote you; open it in robots.txt.
The plain-text summary the answer engines read, a Markdown copy of your pages beside it, and the link header that points to them.
Save it at the root; the answer engines then get a clean summary of your site to read.
The Organization and WebSite blocks built from your own site: name, url, logo, profiles, contact point; a LocalBusiness block only when your site states a postal address.
Paste the blocks into the head; machines then know your name, logo, contact and profiles.
Page by page, how many paragraphs an answer engine can lift and quote whole, and how many open with a word that breaks the quote.
Rewrite the openings that break a quote; more paragraphs an engine can lift whole.
The sitemap.xml to save at the root, every URL the crawl found, and the HTML version to link from the footer.
Save the sitemap at the root and link the HTML version from the footer.
Which trust signals your pages do and do not carry, each with the tag it was read from.
Add the signals your pages lack; each row names the tag to add.
Every AI engine checked against the site, with the ones not checked named openly, and what this run found.
Any engine marked unreachable cannot cite you; the robots fix opens it.
The extra machine-readable blocks a page qualifies for as an article, a product or an application.
Paste the block that fits the page type; articles and products then qualify for rich results.
How often people ask the AI assistants about the terms that matter to your business, month by month.
Shows which of your topics are already being asked in AI chat, where being named matters most.
How often your brand has been named in AI answers over the past months.
A trend line: are the assistants naming you more, or less, as time goes on.
The AI answers in which your site was actually mentioned, with the question that produced each one.
Tells you exactly which questions already lead an assistant to you.
A one-row summary of your AI visibility: how many answers name you and how prominently.
Your starting score, so the next audit can show whether it moved.
Month-by-month change in how often AI answers mention you.
Shows the months you gained or lost ground in the assistants.
Each month, the mentions you newly gained and the ones that disappeared.
Where the gains came from and what fell away, so the losses can be chased.
AI visibility & app stores: the answer for your site, exactly as measured.
Every column as returned by the measurement, nothing added.
The words other sites use when they link to you.
If nobody links with your trade or town in the words, search engines are not being told what you do.
Every link pointing at your site, one row each, with where it comes from and how strong it is.
The spam is named link by link, so it can be disowned instead of guessed at.
The total number of links pointing at your site, in one figure.
The size of your link profile at a glance, to set against rivals.
How many links you gained and lost in the recent period.
A sudden loss is a warning; a sudden gain from junk sites is one too.
How many separate websites started or stopped linking to you recently.
Domains matter more than raw links: one new site linking beats ten links from one.
The pages of your site that carry links from outside, summarised.
Shows whether links land on your homepage only or spread across the pages that sell.
Your site's overall authority rank, as one number.
The figure rivals are measured on too, the yardstick for the backlinks work.
The number of distinct websites that link to you.
The single most-watched link figure; the fix plan's link steps move this.
How spammy your incoming links look, as a score.
A high score drags rankings down; the named spam links in the backlinks sheet are the cause.
The pages on your site with the most links from outside, summarised.
Tells you which pages already carry authority, the ones worth linking from internally.
Your link profile month by month going back: links, domains and rank over time.
Shows whether the site has been growing or quietly bleeding links.
The websites that link to you, one row each, with their strength.
Who vouches for you today: the strong ones to keep, the junk to disown.
The networks and hosts behind the sites linking to you.
Many links from one network is a pattern search engines discount; this shows if you have one.
New and lost links and domains, month by month.
The rhythm of your link building, and the months something went wrong.
Your total links, domains and rank, month by month.
The long view of authority, to set the target for the next audit.
Web pages across the internet that mention your brand or your key terms.
Where you are being talked about, and by whom, beyond your own site.
How hard each of your keywords is to rank for, scored.
Tells you which searches are winnable now and which need years of authority.
How many people search each of your keywords a month.
The demand behind every term, so effort goes where the searches are.
An estimate of the visits your site gets from search a month.
Your starting traffic figure, to measure the audit's fixes against.
The category each of your keywords belongs to.
Groups your searches by topic, which is how the site structure plan is drawn.
The sites that rank for the same searches as you, with how much they overlap.
Your real search rivals, often not the ones you think of.
Search volume for your keywords going back month by month.
Shows the seasons of your trade: when demand rises and when it falls.
Who ranked for your main searches in earlier months.
Shows whether the top spots are stable or churning; churn means a way in.
Seven hundred related searches around your market, with volume and difficulty.
The long list to mine for pages worth writing.
Volume, difficulty, cost per click and intent for each of your keywords in one row.
The full profile of each term, so the page plan can choose well.
Longer searches that contain your keywords, with their numbers.
The specific questions people type, often easier to win than the short term.
The searches your site already ranks for, with position and volume.
What you already win: protect these before chasing new ones.
Your pages that rank for the most searches.
The pages doing the work today, where an improvement pays fastest.
Whether each keyword is a buying search, a question or a brand lookup.
Tells you which terms bring buyers and which bring readers.
The sites that appear most across your searches' results pages.
The rivals who dominate your results pages, ranked by how often they show.
The subdomains of your site and what each ranks for.
Shows whether a blog or shop subdomain is splitting your authority.
Search volume for your keywords measured from real user click data.
A second opinion on demand, from what people actually do rather than what is estimated.
Search interest for your terms broken down by region and time.
Shows the where and the when of demand for your trade.
A single page of your site measured live: load, size, words, links.
The page's vital signs, taken on the spot.
The first page of Google for your main search, every element included.
What a customer sees, the ads, the map pack, the questions, and where you sit.
The first page of Google for your main search, the ten organic results.
The ten sites you must beat, in order.
A results page captured as a posted task, with the full detail.
Kept beside the live one so nothing returned is lost.
The permanent link never expires. Open these whenever you like.
Your four downloads — the report, the book, the course and the working sheets, each with its cover
The report (PDF) · The whole pack as one book (PDF) · The course (PDF) · The working sheets (PDF) · The report in your browser · Your copy-paste fixes · The book, chapter by chapter · keywords.csv · fix-plan.csv · backlinks.csv · one-sheet.md · SKILL.md